193K Cable Cutters Last Quarter
In a recent GigaOm article (http://gigaom.com/video/cord-cutters-q2-2011/) it was surmised that the majority of the 193000 households dropping their Pay TV services were were making the move, not because the streaming content is so much better, but more because they saw little or no value in their current Pay TV subscriptions or could no longer afford this monthly expenditure.
For anyone who has followed my blog (http://tekpedia.net), then there is little wonder that I am a big proponent of this cable cutting trend. Paying $50 and up per month for mediocre programing is not a value in my book. It surprises me that the Cable/Satellite industry hasn’t responded with what their customers have been shouting for; Al a Carte Programing.
Another point in this discussion is that it seems that the cable operators are trying to sell ever-more expensive packages of services. and increase the Average Revenue Per User (ARPU). The point that seems to be lost on these companies is that not everyone is top end buyer. Unfortunately when it comes to Cable TV, and your not looking for luxury, then you have very little choice. This became very apparent, recently after some heavy storms and the loss of my external antenna, I started calling around to see if I could just get local channels via cable. Not only was there no options for this, but I was treated like I was living in a box and homeless. How could I not want HD and 300 plus channels or a DVR? 
My prediction is quite simple; If these companies don’t start providing what their customers (all of their customers) want, they will not only see their base continue to dwindle, but they could end up seeing that customer base disappear.
